How to Say More than Just Thank You to Your Donors

Does your animal shelter or rescue get the most you can from your thank you notes to donors? We just received a thank you letter for a donation we sent to a no kill shelter in response to a challenge grant. Each note from this shelter skillfully includes several features to convince donors that donations are well spent while asking for more donations and the opportunity to stay in touch. Their thank you on a legal size sheet of paper includes:

– A tear off form requesting “Another Gift to Help Animals in Need” with a return envelope included.

– Suggestion to ask employers if they match or even double their employees’ contributions.