Recent Articles
Develop a Fundraising Database in Seven Days
I notice many lost opportunities when animal shelters and rescues don’t take advantage of the many ways they can develop a responsive donor database. Take every opportunity to gather the names of people who have expressed interest in your organization and mission. Set a goal to implement one of these seven simple solutions every day for seven days and you’ll find your donor list growing.
13May2013 | Continued
Helping Special Needs Homeless Pets
Special needs homeless pets often need special help in finding homes. Blind dogs, diabetic cats, senior citizen pets, the pets of homebound humans, three legged pets — these pets need a special person to take them home. There are many groups and services to help these pets with grants, temporary homes, sanctuaries, short term services, etc.
20Feb2013 | Continued
Twenty Ways for Animal Shelter Pets to Say “Take Me Home”
Homeless pets are just as smart and desirable as those purchased from a breeder. So why do so many potential adopters assume otherwise? I’ve seen donors to animal shelters purchase a pet rather than adopt one of our homeless friends. Educating the public that these pets are not second class citizens is so important to increase the adoption rate. Maybe telling a story of how your shelter pets became homeless would help. Here are some ideas for their profiles on your website or advertising copy in your local newspaper.
15Dec2012 | Continued
Homeless Dogs as Heroes — Eight Ideas
Have you noticed the many ways homeless dogs become heroes? So many of these dogs become more than great pets. They change lives. Research your region to find groups which recruit dogs from rescues or shelters to train them to become someone’s hero. Often these groups are not well known and operate on a very small budget. Here are eight ideas:
19Sep2012 | Continued
Three Animal Shelter Grant Ideas
Grants are still available to animal shelters, although not nearly as many as we’d like to see. Following are three opportunities you can check out. Be sure to read the rules carefully before you submit a grant application and complete the application as soon as possible if your shelter qualifies.
31Jul2012 | Continued
Are You Sabotaging Your Shelter’s Fundraising Efforts?
Do you ever wonder why you don’t see more revenue from your publicity or fundraising efforts? Are you adding new donor names to your database after each fundraising event? Are volunteers becoming donors and helping spread the word about your shelter or rescue? If not, maybe you’re sabotaging yourself. Use this checklist as a starting point to evaluate ways you can improve.
7May2012 | Continued
Ideas for Producing Videos that Find Homes for Homeless Pets
Are your online videos as effective as they could be? YouTube videos have become a standard on many websites, blogs and Facebook pages. Many could be much more effective in spreading awareness, generating funds, and attracting volunteers. Here are some ideas for making the most of your videos to help homeless pets at your shelter or rescue.
4Mar2012 | Continued
Five Grants to Help Homeless and Needy Pets
Is your animal shelter or rescue group looking for additional cash to start new programs for homeless pets or help needy pets in your area? Check these five foundations and charities for grant opportunities. Some are large and well known but they often make grants to smaller organizations.
12Feb2012 | Continued
